It’s not “WHAT is your brand”. It’s “WHO is your brand”?
Your brand isn’t what you decide it to be. It’s what your customers decide. Your brand is what they see and feel when they interact with you, particularly your customer-facing staff.
Watch my fifth lesson on leadership and life in the video below.
Is there a company you want to give a call out to? Where have you experienced great customer service lately?
Tell me in the comments section below.